Diageo India Unveils New Driver Sensitisation Tab Lab in Kabirdham, Chhattisgarh

02 January 2025, Chhattisgarh – Diageo India, in collaboration with BharatCares and the District Transport Office (DTO) Kabirdham, Chhattisgarh, has unveiled a new Driver Sensitisation Tab Lab, under its Wrong Side of the Road (WSTOR) initiative. The centre was inaugurated by Shri. Vijay Sharma, Hon’ble Deputy Chief Minister of Chhattisgarh, and adds to Diageo India’s existing network of 55 Tab Labs at Regional Transport Offices (RTOs) across 10 states in India. This initiative, aligned with Diageo India’s ‘Spirit of Progress’ ESG action plan, reinforces the company’s commitment to promoting responsible consumption, raising awareness about the risks of drink driving through immersive and practical learning experiences.

The newly launched Tab Lab offers a mandatory 45-minute module for all new drivers obtaining their licenses from affiliated RTOs. This module incorporates engaging video content and behavioural assessments, aiming to influence responsible driving habits and reduce road accidents caused by hasty driving, drink driving, and speeding. By simulating real-life scenarios, the program emphasizes the importance of safety, making a tangible impact on driver behaviour and road safety. 

Shri. Vijay Sharma, Hon’ble Deputy Chief Minister of Chhattisgarh, said: “The launch of the Driver Sensitisation Tab Lab in Kabirdham is a progressive step towards enhancing road safety in our state. By combining education with technology, this initiative will empower drivers with essential knowledge and responsible driving practices, ultimately contributing to safer roads for all. We commend Diageo India and BharatCares for their dedication to this cause.”

Devashish Dasgupta, Head of Corporate Relations, Diageo India, said: “We believe attitude change is crucial in preventing drink driving. As part of our Spirit of Progress ESG plan, we encourage responsible consumption and have invested in multiple education programmes. With partners like BharatCares, and by working with Regional Transport Offices across the country, we are determined to scale our Wrong Side of the Road initiative, driving behavioural changes by addressing the issue of drink driving and promoting road safety.

Mayank Pathak, Manager - CSR Programs BharatCares, said: “BharatCares is proud to partner with Diageo India on this transformative journey towards shaping positive behaviours and championing road safety. Our collaboration demonstrates the power of innovation, education, and technology in addressing critical societal challenges. Through initiatives like the Tab Lab, we are fostering a collective effort to build safer, more responsible communities.”

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About BharatCares: BharatCares stands tall amongst the Top 50 Social Impact Organizations in India. Operating under SMEC Trust, a group organisation of CSRBOX, BharatCares has been specifically established and curated for program delivery. Our commitment revolves around the principles of innovation, technology, and scalability, aiming to address societal challenges comprehensively. Functioning as a social solution bridge, BharatCares fosters collaboration among government organizations, communities, innovators, and funders to implement the most effective models. Our flagship initiatives focus on improving education, employability, rural and healthcare infrastructure, entrepreneurship, environmental sustainability & road safety.

About Diageo India: Diageo India is among India’s leading beverage alcohol (alcobev) companies with an outstanding portfolio of premium brands. A subsidiary of Diageo Plc., it is listed in India on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) as United Spirits Limited (USL). Headquartered in Bengaluru, Diageo India has one of the largest manufacturing footprints in alcobev with 36 facilities across India. It manufactures, sells, and distributes Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India, bringing together global expertise and local pride to deliver innovative, world-class products and experiences to consumers. With a strong focus on driving a positive impact on society, Diageo India has been working on collective action to improve livelihoods, championing Grain to Glass sustainability, responsible consumption and nurturing the alcobev ecosystem, to contribute to India’s growth agenda. 

For more information about Diageo India, our people, our brands, and our performance, visit us at www.diageoindia.com. Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practices.

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