Smirnoff is known for its unwavering quality and unique 10x charcoal filtration, making it the most popular vodka in the world. From the Russian serf to the toast of Hollywood, no other vodka has lived through so much. Creative and progressive, Smirnoff instigated the cocktail revolution of the 50s and revolutionized the club culture of the 90s. Years later, it is still the drinker’s choice.