Diageo India is among the country’s leading beverage alcohol companies with an outstanding collection of premium brands.
At Diageo India, we believe that the right knowledge at the right time enables consumers to make the right choices around the consumption of alcohol. As part of our Spirit of Progress action plan, we are committed to educating 1.3 million young people, partners and teachers on the dangers of underage drinking by 2030. A key part of this approach is scaling up Act Smart India, a life-skills awareness educational programme.
Act Smart India is dedicated to educating young people on the dangers of underage drinking. Implemented through our NGO partner across government and private schools, the programme reaches out to young people of the age group 13-17 years through a combination of live and online sessions on life skills. The programme measures success not merely by its reach but also through evaluation of the attitudinal shift in underage drinking. Blending storytelling with interactive methods, it highlights the causes and consequences of underage drinking
In FY25, more than 200,000 young individuals were educated through the Act Smart India programme, which leverages powerful storytelling to raise awareness about the risks of underage drinking. Since its launch in FY21, the programme has reached a total of 500,000 youth.
