Diageo India is among the country’s leading beverage alcohol companies with an outstanding collection of premium brands.
Established in 1904
James Buchanan’s mission was to create a whisky for all. That’s how in 1904, he created Black & White, smooth as it was balanced and made to elevate everyday moments. Encouraging to share for a better, richer life. Enjoyed as far as India, South Africa, and across Latin America & the Caribbean. The straightforward scotch is for everyone and tastes even better when shared.
The Story of the 2 Terriers
Meet Westie & Scottie – the signature pair of terriers. The story goes that as the renowned whisky Baron James Buchanan had gone to see a Dog Show and returned with the photograph of the champion terriers in his pocket. His imagination fired and he brought to life these charming characters.
One dog was black (Scottie) the other was white (Westie). One Scottish, playful, and mischievous, and the other a West Highland with a warm and friendly nature.
Together this pair of lovable terriers were widely used in advertising before they appeared on the label of the best-selling Black & White.
Hand Drawn & Coloured By Life
We aspire to create a space just like James Buchanan’s drawing-room, informal & inviting, where people gather, stories are shared, and the door is always open.
Our warmth & simplicity shines through as we hand-draw our world and craft lines with stories, inspired by real moments and real characters.
