Diageo India is among the country’s leading beverage alcohol companies with an outstanding collection of premium brands.
The Singleton Social Presents Analogue Jams: A One-of-a-Kind Jazz Listening Experience Rooted in Presence, Analogue Sound, and Community
India, 17th, December 2025: In an age of constant noise and digital distraction, The Singleton Social invites audiences to slow down and reconnect through Analogue Jams- a jazz-forward series where the analogue soul of music meets the refined smoothness of The Singleton whisky.
Rooted in The Singleton’s philosophy of Luxuriating in the Single Moment, The Singleton Social is the brand’s experiential platform that brings together culture, conversation, and craft. Designed as a series of intimate, culture-led gatherings, the platform creates space for people to pause, engage deeply, and connect meaningfully – through music, storytelling, and shared moments.
At its core, The Singleton Social Analogue Jams is designed to create moments that are “held in every note and felt in every single moment.” Through soulful jazz performances set within intimate environments, the experience invites guests to immerse themselves fully – listening closely, feeling deeply, and staying present. Each guest receives a versatile pouch containing a lyric guide for the set ahead, a coaster for their Singleton pour, and a subtle invitation to tuck away phones—ensuring distraction-free immersion.
Speaking about the listening experience, Ravi Rajagopalan, founder of Jazz Saturdays and a lifelong jazz enthusiast, said, “Jazz has always been a genre that reveals itself slowly. When you give it time and attention, it opens up stories, emotions, and textures that are often lost in today’s fast-paced world. The Singleton Social Analogue Jams creates the space for that kind of listening – where people aren’t just hearing music but truly experiencing it together.”
Further speaking about the role of Analogue Jams within The Singleton Social, Varun Koorichh, Vice President – Marketing, Diageo India, shared, “At The Singleton, we believe that meaningful experiences are created when people slow down and engage with intention. Analogue Jams reflects this belief – bringing together music, atmosphere, and thoughtful storytelling to create moments that feel personal, immersive, and culturally rich. It’s not about spectacle, but about presence, connection, and savouring the moment.”
Beyond the performances, The Singleton Social is actively fostering a growing community of jazz and culture enthusiasts through Analogue Jams. Each gathering brings together like-minded listeners who value depth, craftsmanship, and cultural exchange; transforming the experience into a sustained platform for connection, conversation, and appreciation of jazz as a meaningful, niche art form.
As Analogue Jams continues to unfold across cities, The Singleton Social reinforces its commitment to nurturing intentional social experiences, where music becomes a shared language, time slows down, and every moment is savoured, one note at a time.