McDowell’s No1 Soda launches Yaariverse, a Metaverse Marvel for Unforgettable Experiences

26 Jul 2023 | Press release

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  • Yaariverse is an immersive platform for friends to connect and Experience the World of Yaari in a new virtual platform
  • The platform also enables users to create customizable digital avatars with dynamic movements.

National, July 26th  2023: Get ready to unleash the celebrations of the year as McDowell’s No1 Soda, proudly introduces Yaariverse. Yaariverse is an interactive platform on the ‘Metaverse’ that transports you to an interactive zone of extraordinary concerts and content experiences. This platform is an innovative limitless realm transforming the way audience and their yaars foster friendships.

Yaariverse brings alive a virtual reality platform where revellers can immerse themselves in exciting concerts and engaging content experience on the metaverse. This will help users discover new sounds, connect with artists in their avatars, and unlock a whole new world of entertainment that bridges the gap between the physical and virtual worlds.

McDowell's No.1 Soda has been an enabler of friendship, experience, fun and the No1 Yaariverse celebrates friendship and the spirit of Yaari by bringing people together in innovative ways in the digital space. From being the first ever beverage brand to have hosted a concert in the Metaverse to now, having a full-fledged universe, users will get to go on an immersive journey on the essence of yaars, by embracing the trend of virtual experiences and sharing the magic of live events to the masses, accessible through web, mobile browsers on Android devices. The No1 Yaariverse will continue to recreate the magic of talented and popular artists and musicians.

Yaariverse is not just about entertainment, it is a gateway into a world of unlimited Yaari & unique experiences. Yaariverse ensures users are always at the forefront of exciting developments like unveiling new events, exclusive product launches, and thrilling opportunities. This seamless integration with real-world experiences brings a new dimension to the industry, creating a unique bond between the brand and its audience.  The Yaariverse offers a stunning and immersive environment, meticulously crafted to captivate users with vibrant and dynamic aesthetics. From the dazzling lights and electrifying energy of virtual concerts to the awe-inspiring landscapes that beckon exploration, Yaariverse guarantees a feast for the eyes and an escape from the ordinary.

Speaking on the launch of the new platform, Ruchira Jaitly, Vice-President, Marketing & Portfolio head, Diageo India said, “Yaariverse represents a ground-breaking step for McDowell’s No1 Soda, as we foray into the metaverse and redefine how consumers engage with our brand. We were among the first FMCG brands to have leveraged the unlimited possibilities of the Metaverse when we hosted a Holi bash & concert in 2022. We have come a long way from there and now bring to consumers a whole universe that promises unforgettable experiences and a lot more. McDowell’s No1 Soda has always been an enabler of everlasting friendships and this launch is yet another step towards fostering meaningful yaari in the virtual world.”

To experience the metaverse like never before, join Yaariverse and be part of a revolution that redefines how users connect, engage, and create everlasting memories with their Yaars. Visit to embark on an extraordinary journey and let Yaariverse ignite your imagination.

Hungama Digital Media, one of the leading digital entertainment company empowers the creation of the metaverse platform for Diageo (McDowell’s No1 Soda). With its cutting-edge metaverse platform, it creates an innovative and immersive entertainment experience for its users.

Neeraj Roy, MD & Founder, Hungama Digital Media said, " We are excited to partner with Diageo and McDowell’s No1 Soda in shaping the future of immersive experiences. The Yaariverse seamlessly integrates the real and virtual worlds. We believe it will bring a unique and unforgettable dimensional experience to how consumers engage and connect with their friends.”


About Diageo India

Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo Plc. The company manufactures, sells, and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India. Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3000 employees, 37 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre. Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and our performance, visit us at

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