Diageo India is among the country’s leading beverage alcohol companies with an outstanding collection of premium brands.
Julie Bramham is a global luxury and consumer leader with 25 years of experience shaping some of the world’s most iconic brands and driving commercial growth across international markets. She brings deep expertise in driving brand and commercial transformation, global go-to-market strategy, innovation, digital and AI-enabled marketing, and large-scale organisational change.
Julie is currently Managing Director of the Diageo Luxury Group, where she led the creation of a $1bn global luxury business spanning private client operations, a portfolio of immersive Scotch brand homes, and a global pipeline of luxury spirits innovation. She oversees a highly engaged team of more than 500 people and holds responsibility for Diageo’s global marketing transformation agenda, ensuring the organisation is future-ready in capability, operating model and digital adoption.
Previously, Julie served as Global Brand Director for Johnnie Walker, Diageo’s flagship £2.4bn brand, which she successfully repositioned as a modern luxury icon, delivering sustained double-digit growth and opening the £185m Johnnie Walker Princes Street global experience centre. As CMO of Diageo India, she led portfolio strategy developing propositions for ‘3 Indias’, delivered ~30% growth of Premium + International brands, pioneered brand turnarounds including McDowell’s No.1 Whisky, Signature and Antiquity and developed a strong Innovation pipeline including Luxury Indian Spirits such as Godawan.
Earlier, in her role as GM for Innovation in Europe, she created and launched multiple “new-to-world” brands and global recruitment platforms including Gordon’s Pink, Tanqueray Sevilla and Rockshore lager.
Julie brings board-ready strengths in transformation, brand strategy, consumer insight, digital innovation, culture leadership and commercial governance. Her NED experience includes the Royal Challengers Bengaluru IPL franchise and the Netherlands British Chamber of Commerce.
She is recognised for her inspiring, inclusive leadership and is an active member of WACL and Walpole. Julie also serves as the Royal Warrant Holder on behalf of Diageo for the Tanqueray & Gordon Company and the Pimm’s Company.