Diageo India is among the country’s leading beverage alcohol companies with an outstanding collection of premium brands.
At Diageo India, we cultivate a culture where passionate individuals can thrive, innovate, and make a meaningful impact. Today, we spotlight Geetanjali Chhabra, whose journey embodies this commitment. Geetanjali's path is a testament to the power of curiosity, courage, and unwavering values in driving transformative outcomes.
In her career, Geetanjali has embraced roles across media, sales strategy, consulting, procurement, marketing, and innovation. This willingness to embrace the unexpected ultimately led her to Diageo India, where she has spent the last six years making a significant impact across various functions. What has fueled her remarkable journey? She is fueled by a passion to realize her full potential and make meaningful contributions. As Geetanjali explains, “I thrive when I’m encouraged to explore all dimensions of myself, not confined to a predefined role, and Diageo feels like the safe haven where that’s possible”
She attributes her success to a blend of intrinsic qualities and a supportive environment that fosters continuous learning and growth. "Functional skills can be taught," she emphasizes. "Intrinsic qualities are inherent and enduring." She underscores the importance of trusting her instincts and remaining open to new possibilities.
Notably, she led the Signature brand marketing and, more recently, has been instrumental in the growth of Indian Craft spirits brands like Godawan & TheGoodCraftCo. Geetanjali's passion for her work is evident in her dedication to the brands she champions. Believing in the brand's mission is essential for genuine consumer connection. “This conviction empowers me to fully engage and contribute, knowing that my efforts align with a purpose I trust and value. Godawan embodies internal pride and a profound connection with the land and the people" she explains. "It's a brand that resonates deeply, inspiring me to engage wholeheartedly”
Driven by a relentless pursuit of excellence, she constantly challenges herself and her team to set higher benchmarks. She is deeply committed to Diageo's Environmental, Social, and Governance (ESG) initiatives, recognizing that sustainability and responsibility are collective duties. “At Diageo, every individual plays a vital role in advancing our shared goals."
As Geetanjali notes, "Many organizations hire based on fit, but Diageo stands out by hiring for potential. Her journey offers valuable insights for those seeking to grow and excel in their careers. Real career progression happens across functions and as your skills develop, roles evolve alongside you. She advises aspiring change-makers to cultivate curiosity, trust their instincts, build strong relationships, and seek organizations that value potential.