Diageo India is among the country’s leading beverage alcohol companies with an outstanding collection of premium brands.
Maj William Trivedi's life story is a testament to resilience, adaptability, and continuous growth. From the disciplined world of the Indian Army to the dynamic corporate landscape, his journey is one of transformation and perseverance.
In 1999, William got commissioned into the 17th Battalion of Jammu and Kashmir Rifles during the Kargil War, stepping directly into the heart of the conflict. Over the next seven years, he navigated the challenges of high-altitude warfare while deployed at Siachen Glacier and the complexities of the Kashmir Valley, eventually leading a company of over 130 men. This experience instilled in him the values of teamwork, decisive leadership, and unwavering commitment—principles that would later define his corporate career.
In 2006, William transitioned into the corporate world, earning a business administration certificate from IIM Indore. His professional journey began in real estate operations before shifting to corporate security, a field that resonated with his military expertise. However, adapting to the corporate environment posed new challenges, particularly in collaborative work dynamics.
In 2019, he joined Diageo India’s Corporate Security & Investigations team, marking a significant career shift from IT services to manufacturing. At Diageo, he discovered a unique culture of growth and empowerment. As he puts it, "Diageo isn't just a company; it's a learning ecosystem. Here, you're encouraged to step outside your comfort zone and discover what you're truly capable of."
William quickly realized the importance of collaboration and trust in a corporate setting. This mindset led him to Brand Security in 2021, a role he embraced with enthusiasm. Under his leadership, the team set a global standard for brand protection, reinforcing Diageo’s commitment to integrity and excellence.
His continuous pursuit of growth recently led him to the Corporate Relations team, where he thrives in a fast-paced, ever-evolving environment. Reflecting on his journey, he shares, "Diageo has given me the space to explore my potential. The opportunities for growth and learning here are unparalleled."
Beyond his professional life, William is a dedicated family man, a fitness enthusiast, and a Krav Maga instructor. He credits his wife’s unwavering support as a pillar of his success. His personal motto, "Never give up," encapsulates his approach to both life and work.
William's story is a powerful reminder that growth comes from embracing challenges and pursuing passions with integrity. His advice is simple: be honest, work hard, and never stop exploring. His journey—particularly his evolution at Diageo—demonstrates that with resilience, adaptability, and a never-give-up attitude, anything is possible.
