Meet Our Trailblazer: Sushmita Roy, Senior Manager, Luxury Marketing

14 Jun 2024
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#PeopleOfDiageo - Sushmita Roy

Senior Manager - Luxury Marketing

#PeopleOfDiageo - Sushmita Roy

Senior Manager - Luxury Marketing

Sushmita Roy

Hear from Sushmita Roy on landing her dream job and leaving a mark as a woman in sales.

In the dynamic world of sales, Sushmita Roy stands out as a leader, committed to breaking barriers. At Diageo, she oversees the luxury portfolio in the East region, driving new product development for brands like Johnnie Walker, Godawan, and Don Julio.

Reflecting on her professional journey, Sushmita shared, "Ever since I started working for the alco-bev industry, it has been a career turnaround for me. And since then, I have always wanted to work at Diageo. Maybe you can say that it was my dream company."

Her early experiences with energy drinks fuelled her switch to the alco-bev industry. Her simple life motto, "You should love what you do, else you can’t give your hundred percent," reflects the passion that propels her journey. She credits her family and husband for playing a crucial role in her growth and says, “it is time for women like us to explore the vastness of industries like this and be a part of the best practices to learn, not as a professional but also from a personal growth perspective.”

At Diageo, Sushmita resonated with the organisation’s commitment to diversity and inclusion policies. “What stands out to me is the genuine concern for employee well-being at Diageo, exemplified by practices like regular check-ins with HR”. She finds this employee accountability approach unparalleled in her career.

Her story encourages women to explore untapped industries, break barriers, and embrace the vast opportunities that lie ahead. As she rightly says, "It is women like us who need to pave the way to inspire the next generation."