Diageo India is among the country’s leading beverage alcohol companies with an outstanding collection of premium brands.
Jagbir leads the Commercial function at Diageo India and is a member of its Executive Committee. As the Chief Commercial Officer, his responsibilities include unlocking the growth potential for Diageo and USL portfolios through the 3 India’s Commercial strategy, driving an entrenched route-to-market strategy in line with premiumization and consumer choices, as well as strengthening core commercial capabilities.
Earlier, Jagbir was leading the Corporate Relations function taking responsibility for driving Diageo India’s leadership on Public Policy, Regulatory, Tax and Trade Affairs, the Diageo in Society agenda, as well as Corporate Communications and Reputation. In this role, he successfully led industry dialogue on common agendas for cohesive collaboration among the industry players and spearheaded advocacy ENA taxation, resulting in a favourable GST council ruling for the industry.
In addition, Jagbir was the Executive Vice President and Chief Operating Officer, North and West Region, Diageo India. Under his leadership, Diageo India witnessed strong double-digit growth, high market share gains and robust brand equity in both the regions by shaping the business strategy, re-engineering internal systems and enhancing delivery. Jagbir fostered the premiumisation agenda for Diageo India’s scotch portfolio by driving a bold mission supported by an entrenched route to market.
Jagbir has an outstanding track record of over 30 years in the alco-bev industry. An experienced business leader, Jagbir has spearheaded several transformative initiatives across sales and marketing through a deep strategic understanding of consumer dynamics.
Prior to Diageo, Jagbir worked with Pernod Ricard India where he held key leadership roles across Commercial, Marketing and International Business Development including the mandate for their power brands; as well as the market strategy for their international brands in India. He also led the business delivery for North, West and Canteen Stores Department (Ministry of Defence) and East Zones.