Diageo India is among the country’s leading beverage alcohol companies with an outstanding collection of premium brands.
Amitabh Pande is the Chief Strategy Officer at Diageo India and a member of the Executive Committee. In this role, he leads the company’s strategic growth agenda, shaping long-term business strategy, in line with evolving consumer trends and category dynamics. He also oversees key future portfolio and business transformation initiatives across the organisation.
With over 27 years of experience across India and the UK, Amitabh brings deep expertise across consumer insights, marketing, strategy, and digital transformation. Prior to joining Diageo India, he held leadership roles at PepsiCo and IKEA and also worked as an independent consumer strategy consultant.
During his 14-year tenure at PepsiCo, Amitabh played a pivotal role in shaping consumer and portfolio strategy, contributing to the growth of brands such as Lay’s, Kurkure, Cheetos, Quaker, Mountain Dew, Sting, Tropicana, and Quaker UK. At IKEA India, he served as Head of Consumer Planning and later as Chief Marketing Officer, helping establish and scale the brand’s presence in the Indian market.
Amitabh holds an MBA in Marketing from SCMHRD, Pune, and a BA (Hons) in Economics from Hindu College, University of Delhi. Outside of work, he enjoys reading, writing, films, music, and culture, and is passionate about maintaining an active fitness routine.