Act Smart India | Society 2030 | Diageo India

Promote Positive Drinking

At Diageo, we believe that the right knowledge at the right time enables consumers to make the right choices around the consumption of alcohol. In FY23, over 1,14,543 youth participated in the Act Smart India programme, which uses powerful storytelling to create awareness about the dangers of underage drinking, empowering them to make safe choices around the consumption of alcohol.

For more information, visit:

https://actsmartindia.org/