Promote Positive Drinking

Our commitment to promoting positive drinking is a core pillar of our ‘Society 2030: Spirit of Progress’ action plan.

We want to change the way the world drinks for the better. That means promoting moderation and continuing to address the harmful use of alcohol by changing attitudes and expanding our programmes to address underage drinking, drink driving and binge drinking.

Through our global DRINKiQ platform, we are committed to reach one billion people to promote moderation and tackle binge drinking. In addition, we are working to change attitudes towards drink driving in partnership with the United Nations Institute for Training and Research (UNITAR) supporting the second UN Decade of Action for Road Safety.