Diageo India is the country’s leading beverage alcohol company with an outstanding collection of premium brands across spirits and wines – a built on the principles and foundations laid by the giants of the industry.
We are India’s leading beverage alcohol company with an outstanding portfolio of premium brands. We are a high performing business that is sensitive to consumer, community and societal needs. We are proud of being a responsible producer and marketer of beverage alcohol, and we champion responsible consumption as part of a balanced lifestyle.
A subsidiary of global leader, Diageo, our world class portfolio includes premium brands such as Johnnie Walker, Black Dog, Black & White, Vat 69, Antiquity, Signature, Royal Challenge, McDowell’s No 1, Smirnoff, Captain Morgan and Four Seasons.
Our strength lies in our scale, the geographical diversity of our business and our desire to continuously improve our performance. We have 58 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre. And our dedicated team of talented people are passionate about providing the best possible experience from every single one of our products.
Incorporated in India as United Spirits Limited (USL), Diageo India is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE).
Our ambition is to create the best performing, most trusted and respected consumer products company in India.
Read our Annual Report to find out how we are doing this.
Our culture is rooted in a deep sense of our purpose and values, the personal connections we have to our brands, our relationships and our passion to win in the marketplace. Our values underpin our business and guide how we work.
We're passionate about customers and consumers – our curiosity and customer and consumer insights drive growth. We care for our brands. We're courageous in pursuing their full potential. We're innovative, constantly searching for new ideas that drive growth, developing them across our business.
We give ourselves and each other the freedom to succeed because this fosters an entrepreneurial spirit. We trust each other; we're open and challenging. We always behave as a team – when we're together and when we're apart.
We're proud of what we do – we act sensitively with the highest standards of integrity and social responsibility. We enjoy and benefit from diversity.
We will strive to be the best – we are restless, always learning, always improving. We constantly set high standards and then try hard to exceed them. We deliver results, win where we compete and celebrate our success.
We value each other – we seek and benefit from diverse people and perspectives. We strive to create mutually fulfilling relationships and partnerships.
Promoting responsible consumption of alcohol is at the core of our business.
We take seriously our obligation to market our brands responsibly, and to help people make informed decisions about drinking, including choosing not to drink. We champion responsible drinking and support road safety programmes all over India – programmes that we know are making a real difference.
What Drives Us
We are a company built and sustained through innovation, which gives us the drive to create new products, new categories and new experiences for consumers, to invent strong brands today and in the future for others to take further. As present day custodians of some of the world’s most iconic brands, it is our responsibility to ensure that they remain as relevant today as they have done in the past, and to pass them on to the next generation in even better shape.
Our business is built on the principles and foundations laid by the giants of the industry. Angus McDowell, Alexander Walker, Arthur Guinness, and all those who followed in their footsteps, cared deeply about the people and businesses they fostered. They were driven to produce the best beverage alcohol brands, working hard to be successful, delivering the best performance possible and creating opportunities for people and their communities. Today we stand on the shoulders of these giants and act with the same entrepreneurial spirit and determination.