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12 APR 2018

12 APR 2018 Press release

Uttarakhand Police and Diageo India collaborate with Institute of Road Traffic Education for a Road Safety Programme in Dehradun

Initiative will help build capacity by training 50 Uttarakhand Police officers

Dehradun, April 12, 2018: Diageo India, today announced the launch of the Road to Safety Capacity Building program for the Uttarakhand Police together with the Institute of Road Traffic Education (IRTE). The programme was inaugurated by Mr. Ashok Kumar, Additional Director General of Police (ADG) Law and Order, Uttarakhand; Ms. Nivedita Kukreti, Senior Superintendent of Police (SSP), Dehradun; Mr. Pushpak Jyoti, Deputy Inspector General of Police (DIG), Garhwal division, Uttarakhand; Mr. Kewal Khurana, Deputy Inspector General of Police (DIG) – Traffic; Mr. Lokeshwer Singh, Superintendent of Police (SP) – Traffic, Dehradun in the presence of Dr. Rohit Baluja, President, Institute of Road Traffic Education (IRTE).

With over 1,45,000 fatalities a year, India accounts for 12.5% of global road accidents, with 1 road accident occurring every four minutes. In 2015 alone, 72% victims in road mishaps were in the age group of 15-44 years and it is estimated that 1.5% of road traffic accidents and 4.6% of fatalities are attributable to drunken driving. According to data by the Police Headquarters Uttarakhand, in 2017, the state reported over 940 fatalities and over 1600 serious injuries due to road accidents. Of these, fatalities reported in Dehradun were over 140 and injures resulting due to road accidents were over 250.

Aimed at achieving higher levels of efficiency and effectiveness, the two-day programme from April 12-14, 2018 in Dehradun, will provide capacity building training to traffic police and transport officers in road accident investigation and traffic management.

Commenting on the initiative, Abanti Sankaranarayanan, Chief Strategy and Corporate Affairs Officer, Diageo India, said “The Diageo ‘Road to Safety’ initiative aims to create the necessary impact to address the abysmal state of road safety in our country. By collaborating with the Uttarakhand Police and IRTE, we aim to take this programme to greater heights and encourage more people to become champions of road safety.”

Dr. Rohit Baluja, President, Institute of Road Traffic Education (IRTE), said “IRTE is committed to building a right foundation to address the issues of road safety and traffic management in India. It is indeed a pleasure to collaborate with the Uttarakhand Police and Diageo India. I would like to acknowledge and congratulate them for initiating a capacity building programme for the state’s police force.”

The Diageo India- IRTE ‘Road to Safety’ initiative is currently in its 4th Year and aims to provide capacity building training to traffic police officials and educate commercial drivers such as truckers and bus drivers and university students on the dangers of drunken driving. Each programme is conducted by an expert panel of faculty of the IRTE. The deliberations include causes and consequences of road accidents, rules of road regulations and understanding traffic control devices.

Since 2014, the programme has trained over 4000 traffic officials in road safety capacity-building, along with 6,000 commercial vehicle drivers and over 5,000 university students in more than 60 cities of 17 states. High quality breath alcohol analysers were donated to police departments of several states.

ENDS

About Diageo India

Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo plc. The company manufactures, sells and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, Royal Challenge, McDowell’s No.1, Smirnoff, Captain Morgan and Four Seasons.

Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 5000 employees, 60 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre.

Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and performance, visit us at www.diageoindia.com. Promoting responsible consumption of alcohol is at the core of our business. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices.

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