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29 JUN 2010

29 JUN 2010 Press release

A Little Extra for Indian Football Fans with Whyte & Mackay and Soccer Legend, Ruud Gullit

Bangalore, June 29, 2010: To rekindle the promise of a "little extra" to the Indian football fans, Whyte & Mackay proudly presents a lifetime opportunity to meet the Dutch Soccer Legend – Ruud Gullit and watch a game in South Africa.

Whyte & Mackay guarantees an ‘ultimate experience’ for the true – blue Indian football fans to meet the legend who created history in the world of football. Rudd Gullit – the legendary soccer star who played professionally in the 1980s and 1990s was the captain of the Netherlands national team. The impeccable guidance of this versatile player took Chelsea to an FA Cup triumph in 1997, which was the club's first major trophy in 26 years.

According to Anant Iyer, Business Head, United Spirits Limited, "Meeting Ruud Gullit – the legend, and watching the match at the Soccer City Stadium in Johannesburg, is a once in a lifetime opportunity that money cannot buy. This is Whyte & Mackay´s promise of a little extra to its consumers."

The selection of fans was based on a sms contest led in partnership with retail off trade and premium on trade outlets. A scratch card was given on the purchase of Whyte & Mackay Special, post which the consumer via sms, sent the unique code given on the scratch card, to 5676789. Five lucky winners of this contest from across India will get to meet the star in person in South Africa during the World Cup.

Whyte & Mackay, the largest selling scotch brand in Scotland, is created by master blender Richard Paterson with the philosophy of a ‘little extra works wonders’. Each age variant of W&M is true to this philosophy. Whyte & Mackay is made with the unique Triple Maturation process, whereas other scotches use only a single maturation process. This combined with the unique blend of 35 single malts and 6 grain whiskies give it the resultant velveteen taste and smooth, mellow flavor.

ENDS

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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