The Launch of Open Now: A Festive Week Campaign
24 DEC 2020
Raising the Bar' is a global programme that is supporting restaurants, pubs and bars adapt to new practices for the safety of its customers and employees. In India, it is a Rs. 75 crore revival and recovery initiative that has completed its first phase of registrations, in which it partnered with over 1500 hospitality businesses. With hygiene kits, training programmes and contactless equipment, this programme is aiding establishments in confidently and safely operating and steadily welcoming back patrons.
To extend the Raising The Bar programme during the most festive time of the year, 'Open Now', a festive campaign has been launched with over 500 hospitality units across the country. On 23rd December, 'Open Now' flags were unfurled across multiple establishments in the country, marking the launch of this campaign. At these outlets, customers will be able to enjoy the holidays and F&B experiences in environments conscious of social distancing and the highest level of hygiene, with advanced technology and trained staff. Tolleygunge Club, Whisky Samba, Clock Tower, Biere Club and Chronicle are a few establishments that are spread across the country and a part of the 'Open Now' campaign.