Case study 24 JUL 2014
When she first met with the NGO Bangla Natak, 35-year-old Putul and her family were earning a mere Rs 2,000-5,000 per month from making Dokras. Married at a young age, Putul had been initiated into her husband’s age-old family business of Dokra-making from the moment she stepped into her marital home in Bikna village in West Bengal. However, survival remained a challenge till Putul decided to join the Rural Craft Hub programme run by Bangla Natak to upgrade her skills.
At the programme, Putul stood out as the brightest and hardest-working student, and was selected for the Diageo-British Council Young Women Social Entrepreneurship Development Programme (YWSEDP) in July 2014. During the programme she learnt essential entrepreneurial skills needed to start and run a business, manage finances and find markets for products. Within a year of completing the training, Putul’s earnings had dramatically increased to Rs 20,000-30,000 per month.