Diageo India Proud Partners of the Third Edition of the Road to Safety-SPREE Marathon Together With BITS Pilani, Goa
Goa, March 03, 2019: Diageo India along with the Birla Institute of Technology and Science (BITS), Pilani – Goa organized the Third Edition of the Diageo, Road to Safety-SPREE Marathon to create awareness for road safety in Goa. The marathon was flagged off by Dr. Huma Ali, Diageo India along with BITS Pilani faculty members. With the intent to addressing the grave issue of road safety in the country, the marathon was organized to inculcate behavioral change and create awareness about responsible driving habits among young adults.
Over 500 locals showed support towards the cause by participating in the marathon. The Marathon started from the Goa Industrial Development Corporation complex covered some of the busiest locations of Goa. Over 10+ lakh people were reached during the course, before and after the marathon.
SPREE is the biggest Inter-Collegiate Sports and Entertainment festival by BITS Pilani and aims to promote sports and social interaction amongst colleges from India and abroad. Through the partnership, BITS Pilani and Diageo India aim to create a national movement around road safety.
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