Dhoni and Gayle at the launch of the new look for Mc Dowell’s No. 1 Soda
New Delhi, Nov 2, 2015: The real bond of friendship is the one that stands the test of times. After all these years of close friendship, MS Dhoni and Chris Gayle took their personal camaraderie and passion for the sport to the next level and celebrated their ‘No1Yaari’ by unveiling the new identity for United Spirits’ iconic brand McDowell’s No. 1 Soda and shared inspiring stories of their brotherhood.
The new identity of McDowell’s No.1 Soda is showcased through a simple yet powerful and unique logo that represents how close friends ‘hug’ each other. Gautam Bhimani, the popular cricket commentator, hosted a candid conversation with the duo whereby he quizzed them on their ‘No1Yaari’ moments, unrevealed locker room stories, boy banter and more.
Excited to talk about his personal Yaari moments, the Indian skipper, MS Dhoni said, “Sports truly brings us together. Be it invoking the feeling of brotherhood within the team or bonding with people with a shared passion for the sport. Gayle and I share a fantastic equation that is sealed by the bond of real friendship and mutual respect. Reliving great memories and special moments today has been real fun! McDowell’s No. 1 Soda brings back warm memories of great evenings spent with my close friends and that’s what the brand has done once again for me today.” The ever energetic and spontaneous sportsman, Chris Gayle said, “The shared passion for cricket is what connects Dhoni and myself as good friends and companions. In fact it is on the cricket field that I have made some of the most memorable friendships and for me the best way to show the joy and affection is through a hug. I am very happy that McDowell’s No.1 Soda has been able to capture a hug as the essence of true friendship in their new logo.”
Amrit Thomas, Chief Marketing Officer and President – United Spirits commented on the occasion, “McDowell’s No. 1 Soda has always celebrated the spirit of brotherhood and true friendships. In our journey forward, we aim at strengthening this core brand proposition as we revamp our brand to drive this message strongly to our consumers. The new logo is a symbol of how close friends hug each other both metaphorically and literally and we are happy to have MS Dhoni and Chris Gayle unveil this since they are two friends that embody the bond of brotherhood.”
Gayle encouraged friends to jump on the ‘No1Yaari’ bandwagon and participate in McDowell’s No.1 Soda’s “SHARE A HUG” movement, where he demonstrated to the audience how simple it is to Share A Hug – all that a participant needs to do is click on the link (www.liveinstyle.com/share-a-hug), upload their best yaari picture which is then converted to the McDowell’s No. 1 Soda embrace and can be shared with their friends on social media. This online campaign will go live from 1st November to 6th December, 2015.