In 1886, our master blender chose not to let convention stand in the way of his vision to create an award-winning, International quality, Indian whisky, matured in charred American Oak Cask – Royal Challenge! The All New Royal Challenge is Smoother, Richer and Bolder. With a perfect fusion of scotch, Indian malts and grain spirits that’s been blended to perfection – you now get a truly royal whisky experience. Right from the blend and packaging to the consumer it appeals to, Royal Challenge Whisky is a celebration of the bold who challenge the status quo. This progressive, passionate spirit is alive in the brand today, as we continue to challenge convention and raise our game.