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CELEBRATING THE BOLD

Royal Challenge Whisky bottle

In 1886, a Master Blender chose not to let convention come in the way of creating an exquisite blend. A bold step was taken in using charred American oak casks to create a deep and intensely smooth blend of the finest Scotch, premium Indian grains and malts that is today known as Royal Challenge Whisky. Right from the blend and packaging to the consumer it appeals to, Royal Challenge Whisky is a celebration of the bold. It aims to inspire the spirit of taking on life.

Royal Challenge Whisky bottle

Make a #BoldMove

Campaign

1st

Royal Challenge is the first whisky brand to reach the 1 million cases benchmark within the mid prestige price segment.

4.5m

Over 4.5 million cases of Royal Challenge are sold every year.

AWARDS

Bronze medal at the International Spirits Challenge UK

Gold by the Reader's Digest

Two stars by the International Taste and Quality Institute

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