THE TOAST OF MILLIONS

A smooth blend of Scotch and Indian malts and spirits, Bagpiper is one of the most iconic Indian whisky brands. It has a light malty aroma with a hint of wood or an earthy character in the background. The blend has been loved by consumers across geographies and became the ‘world’s largest selling whisky’ in 2009. Since the past 40 years, Bagpiper’s association with Bollywood and larger than life persona have become the brand’s core identity. Bollywood stars such as Ashok Kumar, Jackie Shroff, Dharmendra, Sunny Deol, Shahrukh Khan and Ajay Devgn have been Bagpiper’s brand ambassadors. The iconic tagline, “Khoob jamega rang...” introduced in 1993 by Dharmendra, has become synonymous with the brand and is still deeply ingrained in popular culture.