20 SEP 2021

20 SEP 2021 Press release

ROYAL CHALLENGERS BANGALORE CONTINUES SUPPORT TO FIGHT COVID- 19

  • RCB will sport a PPE-colored special Blue Jersey in our first match on 20th September 2021, to pay tribute to frontline warrior
  • RCB has partnered with Fankind to auction the Blue Jerseys, to raise funds for GiveIndia’s “Vaccination For All” Mission. 

Bengaluru, 18th September 2021: Royal Challengers Bangalore will don the Blue Jersey to pay tribute to the frontline warriors who have spent the majority of the last 18 months in PPE kits, in our opening match of the second leg of the VIVO IPL 2021 against Kolkata Knight Riders on 20th September 2021, at Abu Dhabi. RCB had announced the Blue Jersey Match in May this year, instead of its flagship ‘Go Green’ initiative, before the pandemic put a pause to the tournament. The team keeps its promise with its fans and will don the Blue Jersey, which was unveiled by Captain Virat Kohli and Chairman, RCB, Prathmesh Mishra at a virtual press conference on Saturday.

Since the start of the pandemic last year, RCB’s parent company, Diageo India has committed 75 Crores INR towards the programme to support Indian hospitality sector and Royal Challengers Bangalore has provided for about 100 units of oxygen concentrators to extend support in Bangalore, and other cities.

The special edition “Blue Jerseys”, that will feature messages to spread awareness in the battle against Covid, will be signed and auctioned to raise funds for deployment of vaccines in India.
Fankind, an online celebrity fundraising platform, founded by Anshula Kapoor, will be organizing the auction which will go live on the Fankind website. The auction period which begins on 20th September will last till 2nd October 2021 and will be open to all fans to bid for up to 11 sets of “2 player Jerseys”. A closed bidding process will take place live on zoom for certain player sets on 4th October 2021. All proceeds from the auction will be directly handed over by Fankind to GiveIndia for deployment towards helping accelerate the vaccination drive for underprivileged communities.

All details and T&C’s can be found on the Fankind.org/rcb

Prathmesh Mishra, Chairman, Royal Challengers Bangalore, said, “Royal Challengers Bangalore intends to stay true to the commitment to honor the frontline warriors. The challenges they face in ensuring safety during this health crisis deserves a lot of credit. They are the real heroes playing bold in life. We want to deliver as planned, in whatever little way we can. We are proud to have partnered with Fankind and GiveIndia to continue with our efforts to provide support to the vaccination efforts in Bangalore and other cities of the country. We wish for everyone to be safe and healthy.”

Virat Kohli, Captain, Royal Challengers Bangalore, said, “India has been battling Covid-19 on a war footing. While vaccination has being going on at a great pace, the frontline workers are the ones bearing the burden of helping us move past this pandemic. We have great respect and admiration for these workers and would like to assist these heroes in our own little way to spread awareness. We are all in this fight together and we need to work together to help humanity move forward.” 

ENDS

For more details, contact:

Divya Shandilya | divya.shandilya@diageo.com
+91-9731423047

About GiveIndia:

GiveIndia exists to alleviate poverty by enabling the world to give. Established in 2000, it is the largest and the most trusted giving platform in India. It enables individuals and organizations to raise and donate funds conveniently to any cause they care about, with offerings including crowdfunding, corporate giving, cause marketing, and philanthropy consulting. GiveIndia’s community of 2M+ donors and 250+ partners have supported 2,200+ verified nonprofits, serving 15M+ people across the country.

About Royal Challengers Bangalore: 

The Royal Challengers Bangalore (RCB) is owned by Royal Challengers Sports Private Limited, a subsidiary of Diageo India. The Royal Challengers Bangalore (often abbreviated as RCB) are a franchise cricket team based in Bangalore, Karnataka, that plays in the Indian Premier League (IPL). One of the original eight teams, the team has made three final appearances in the IPL (in 2009 to the Deccan Chargers, in 2011 to the Chennai Super Kings and in 2016 to the Sunrisers Hyderabad) for which they finished runners-up in all. It is one of the most followed and loved T-20 teams and has tremendous international star power. Download RCB Mobile Application to know more.

About Fankind:

Founded by Anshula Kapoor, fankind.org is a first of its kind online fundraising platform in India that focuses on curating celebrity experiences for fans that help raise funds for charities across India. In this way, fans win by living their dream experiences, celebrities and brands win by supporting causes they are passionate about and charities win by raising funds with ease. Fankind has successfully raised funds for over 16 NGOs across various fields that have directly impacted and improved the lives of more than 30,000 individuals across India. 

About Diageo India

Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo PLC. The company manufactures, sells and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, Royal Challenge, McDowell’s No1, Smirnoff and Captain Morgan.

Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3300 employees, 49 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre.

Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and performance, visit us at www.diageoindia.com. Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practices.

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