Who we are
We are India’s leading beverage alcohol company with an outstanding portfolio of premium brands. We are a high-performing business that is sensitive to consumer, community and societal needs. We are proud of being a responsible producer and marketer of beverage alcohol, and we champion responsible consumption as part of a balanced lifestyle.
We are India’s leading beverage alcohol company with an outstanding portfolio of premium brands. We are a high performing business that is sensitive to consumer, community, and societal needs. We are proud of being a responsible producer and marketer of beverage alcohol, and we champion responsible consumption as part of a balanced lifestyle.
A subsidiary of global leader, Diageo, our world class portfolio includes premium brands such as Johnnie Walker, Black Dog, Black & White, Vat 69, Antiquity, Signature, Singelton, Royal Challenge, McDowell’s No 1, Smirnoff, Ketel One, Tanqueray and Captain Morgan.
Our strength lies in our scale, the geographical diversity of our business and our desire to continuously improve our performance. We have 50 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre. And our dedicated team of talented people are passionate about providing the best possible experience from every single one of our products.
Incorporated in India as United Spirits Limited (USL), Diageo India is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE).
Our ambition is to create the best performing, most trusted and respected consumer products company in India.
Read our Annual Report to find out how we are doing this.
Our culture is rooted in a deep sense of our purpose and values, the personal connections we have to our brands, our relationships, and our passion to win in the marketplace. Our values underpin our business and guide how we work.
- We are passionate about customers and consumers – our curiosity and customer and consumer insights drive growth. We care for our brands. We are courageous in pursuing their full potential. We're innovative, constantly searching for new ideas that drive growth, developing them across our business.
- We give ourselves and each other the freedom to succeed because this fosters an entrepreneurial spirit. We trust each other; we're open and challenging. We always behave as a team – when we are together and when we are apart.
We are proud of what we do – we act sensitively with the highest standards of integrity and social responsibility. We enjoy and benefit from diversity.
We will strive to be the best – we are restless, always learning, always improving. We constantly set high standards and then try hard to exceed them. We deliver results, win where we compete and celebrate our success.
We value each other – we seek and benefit from diverse people and perspectives. We strive to create mutually fulfilling relationships and partnerships.
We are proud to produce and market some of the world’s best brands – and we want them to be enjoyed responsibly. Our goal is for people to drink better, not more - which is why we are committed to promoting moderation and tackling misuse. Through our collaborations with government and other like-minded partners, we champion responsible drinking and are working to reduce drinking and driving as well as harmful drinking, by raising awareness and promoting rigorous industry standards for responsible consumption.
What Drives Us
We are a business built and sustained through innovation, and developing new ideas is crucial to our growth strategy.
As present day custodians of some of the world’s most iconic brands, it is our responsibility to ensure that they remain as relevant today as they have done in the past, and to pass them on to the next generation in even better shape.
Our business is built on the principles and foundations laid by the giants of the industry.
Angus McDowell, Vittal Mallya, Alexander Walker, Arthur Guinness, and all those who followed in their footsteps, deeply cared about the people and businesses they fostered. They were committed to producing the best beverage alcohol brands, delivering the best performance possible and creating opportunities for people and their communities. We carry their legacy forward and act with the same entrepreneurial spirit and determination.